Version date: 2026-05-01

Introduction

Mattel163 US INC. ("Company", "we", "us", or "our") develops and operates the mini game made available on the TikTok platform (the "Service").

This Privacy Policy explains how we handle information in connection with the Service. Please read this Privacy Policy carefully. The Service is made available through TikTok, and your use of TikTok is also subject to TikTok's own terms, privacy policy, and related platform rules.

This Privacy Policy applies only to the Service described here. If you contact us directly or use any other products or services provided by us outside the Service, separate terms or privacy policies may apply.

Information We Collect

We designed the Service to operate without requiring users to register for an account with us.

We do not intentionally collect directly identifying personal information through the Service, such as your name, phone number, email address, postal address, or government-issued identification number.

We also do not intentionally collect user-generated content, chat content, or profile information through the Service.

The Service is primarily designed to run locally. We do not use cookies or similar tracking technologies within the Service itself.

However, limited technical information may be processed as strictly necessary to operate, secure, maintain, or troubleshoot the Service. Depending on how the Service is hosted or delivered, such limited technical information may include:

• basic device or application information;
• technical error, crash, and diagnostic information;
• network request metadata strictly necessary for service delivery, security, or abuse prevention; and
• other limited technical data required to ensure the availability, integrity, and functionality of the Service.

We do not use such limited technical information to directly identify you, build a user profile, or conduct behavioral advertising.

Information collected by TikTok or through the TikTok platform is governed by TikTok's own privacy policies and practices, not this Privacy Policy, except to the extent we independently receive and process such information for the Service.

How We Use the Information

Any limited information processed in connection with the Service is used only for the following purposes:

• providing and maintaining the Service;
• ensuring security, integrity, stability, and functionality;
• detecting, preventing, or addressing technical issues, errors, or abuse; and
• complying with applicable legal obligations and enforcing our legal rights where necessary.

We do not use information collected through the Service for:

• targeted advertising;
• cross-service tracking;
• marketing profiling; or
• unrelated commercial purposes.

Legal Basis / Applicable Law Notice

Where required by applicable law, we process limited information only where we have an appropriate legal basis, including where processing is necessary for:

• providing the Service;
• maintaining security and functionality;
• complying with legal obligations; or
• pursuing our legitimate interests in operating and protecting the Service, provided those interests are not overridden by applicable legal requirements.

Because data protection laws differ by jurisdiction, certain disclosures and rights may apply differently depending on your place of residence.

How We Share the Information

We do not sell or rent personal information collected through the Service.

We may disclose limited information only in the following circumstances:

• where required by law, regulation, legal process, or governmental request;
• to protect the rights, safety, integrity, and security of the Company, the Service, our users, or others; or
• in connection with a corporate transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, subject to applicable law.

As noted above, TikTok and its affiliates may independently collect and process information under their own privacy policies.

Data Retention

Because we do not intentionally collect user account data or directly identifying personal information through the Service, we generally do not maintain persistent user-level personal data records for the Service.

Any limited technical information that is processed for service operation, security, or troubleshooting is retained only for as long as reasonably necessary for those purposes, unless a longer retention period is required or permitted by applicable law.

Children's Privacy

We are committed to protecting children's privacy.

The Service is not intended to knowingly collect personal information from children. We do not knowingly request or collect directly identifying personal information from children through the Service.

Where applicable law requires parental or guardian consent for the processing of a child's personal information, such processing will not be undertaken by us knowingly without the required consent.

If you believe that a child may have provided personal information to us, or that we may have inadvertently received personal information relating to a child, please contact us at mgs-dataprivacy@mattel.com. We will review the matter and, where appropriate, delete the information in accordance with applicable law.

For users in the United States, protections for children under 13 may be relevant under applicable children's privacy laws.

Your Rights

Depending on your jurisdiction and subject to applicable law, you may have certain privacy rights, which may include the right to:

• request access to personal information;
• request correction or deletion of personal information;
• request information about how personal information is processed; and
• lodge a complaint with a competent authority.

If you wish to exercise any applicable rights, please contact us using the details below. We may need to verify your request and may explain if a right does not apply because we do not maintain certain data.

Security

We maintain reasonable administrative, technical, and organizational measures designed to protect information processed in connection with the Service against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

Contact Us

If you have any questions, concerns, or complaints regarding this Privacy Policy or the Service, please contact us:

Mattel163 US INC.
333 Continental Blvd, El Segundo, CA90245, USA
mgs-dataprivacy@mattel.com

Changes

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated version and revise the Effective Date above.

To the extent permitted by applicable law, the English version will prevail in the event of inconsistency between different language versions.