Mattel 163 NEWS

Our newest games and the latest developments

Take Your Game’s Retention To The Next Level With Collaboration Events

2020-08-09

 

Image

 

UNO x BTS

 

The mobile version of the popular card game, UNO, recently (June 2020) collaborated with one of the biggest music acts in the world: BTS. The band has a background in partnering with brands such as Coca-Cola and Hyundai, and this was not their first stint at gaming either. As we all remember, last year, we got to experience their interactive story game BTS World, made by Netmarble.

In the event, players were able to collect and purchase different BTS themed cosmetics, such as card-sleeves, avatar icons, voice lines, and a special BTS bundle. The event also included an exclusive claw-gacha and limited time currency shop. 

 

 

The BTS Event had a clear impact on UNO’s revenues.

 

 

Original Article: https://www.gamerefinery.com/take-your-games-retention-to-the-next-level-with-collaboration-events/?utm=li_gr

Contact
Name
E-mail
Game
Select
Subject
Clear
Send

Hi!

You're leaving mattel163.com to visit another site that operates under a separate privacy policy and other terms.